Market research

RedBalloon Market Research combines professional expertise with academic rigour and objectivity. We draw on the skills of a team from a variety of related commercial backgrounds, backed by the comprehensive resources and interests of the University.

Brand development

We will deliver qualitative and quantitative research and are particularly experienced in the areas of brand development, communication and product strategies. We are also able to add considerable value to our research by calling upon the resources of the University. Among these are a wealth of published works and electronic data, which add depth and credibility to research projects.

Market research for all

We have also been able to help many charitable organisations and smaller companies with invaluable Market Research that they thought may have been out of their reach. If you are thinking of launching a new product or service into the market place - accurate market research is the key to success or failure. We can help you learn about your market and grow your business. Clients who have already benefited are BBC, Coca-Cola GB, Sony, McCann-Erickson Advertising, Classic FM, Hewlett Packard and The Ordnance Survey.