Coca-Cola relies on the ability to stay in touch with young people. RedBalloon Research carried out a 6-month project designed to log emerging trends in youth attitudes and behaviour. This involved interviews, transcripts, video evidence and observation in youth venues. The resulting key themes were fed into Coca-Cola's brand development.

Hewlett Packard wanted to gain a better understanding of the business opportunities in the electronic media market. It commissioned RedBalloon to undertake desk research analysing trends and competition. The desk research was further developed using qualitative research to identify how sectors use the electronic market.

Ordnance Survey wanted to understand how its products were being used in primary and secondary education. In particular the company wanted to gauge the applicability of current Ordnance Survey products and services in order to identify longer term opportunities for business development. Using qualitative and quantitative research the research team were able to reach senior decision makers within schools and identify their needs for course materials.