Young Drivers – shortlisted EVCOM award
Hampshire Fire and Rescue Services approached us to make a series of social media/web films about the dangers young drivers face when they go out on the road. To get a safety message across to the target audience of 15 - 20 year olds is a huge challenge, but one we all felt was so important. The campaign was essentially through social media so the films had to be very short to be posted on Facebook and You Tube - and we also did further cut down teaser versions for Instagram see all four films here http://www.hantsfire.gov.uk/keeping-safe/road-safety/friendsdrivesafe/ All our actors were young 17 - 20 year old drama students who also related closely to storylines. Many commenting that they knew of young people, school friends etc who had been killed or seriously injured…